● About Hello Books

The Person Behind Your Numbers

Hello Books isn’t an agency – it’s Natalia. A real accountant, a real person, and the kind of partner your small business has been waiting for.

Natalia, founder of Hello Books

Meet Natalia: Founder of Hello Books

Hi, I’m Natalia.
As a small business owner and a proud mum to two beautiful boys, I know firsthand the beautiful (and sometimes chaotic) juggle of growing a business while raising a family. That’s exactly why I took the leap to start Hello Books in 2019.

Before launching my own business, I spent years working in accounting practices, handling everything from tax accounting and business structures to BAS and IAS lodgements. I hold a Bachelor’s degree in International Business and a Master’s in Professional Accounting. But while studying for my CPA, I realised corporate accounting wasn’t where my heart was. My true passion is supporting everyday business owners with clarity, care, and practical insight.

Today, I take the stress out of bookkeeping so you can focus on what you do best. I love translating complex numbers into meaningful reports so you always know where your finances stand. I work closely with your accountant to ensure everything is compliant, organised, and lodged smoothly and on time.
Starting this business has allowed me to build genuine connections with incredible business owners, supporting their growth while giving me the flexibility to be present for my own family.

Originally from São Paulo, Brazil, I’ve proudly called Australia home for over 19 years and I’m grateful every day for the lifestyle here. When I’m not diving into the books, you’ll usually find me camping, practicing yoga, out for dinner with friends, or simply soaking up the beautiful outdoors with my family.Starting this business has allowed me to build genuine connections with incredible business owners, supporting their growth while giving me the flexibility to be present for my own family.

What Sets Hello Books Apart

Three things that make the difference – and that most bookkeepers don’t offer.

Real Accounting Background

Most bookkeepers are trained to record what happened. Natalia was trained to understand why it happened – and what to do next. That means cleaner numbers, smarter categorisation, and real context behind every figure you see.

More Than Just Data Entry

You won’t just get books that balance. You’ll get a weekly review, proactive heads-ups about what’s changing, and someone who actually reads your reports before sending them over. No copy-paste, no “it’s in the file”.

A Partner Who Truly Understands

Natalia knows what it’s like to juggle a business, a family, and a mental load that never quits. Her service is built for the way small business women actually live – not the way accounting firms assume everyone should.

Our Mission & Values

Hello Books exists to give small business owners their time, clarity and peace of mind back. No jargon. No surprises. No pressure. Just steady, caring, professional bookkeeping – delivered every single week, from a partner who treats your business like her own.

We believe good bookkeeping is a form of care. When your numbers are clean and current, you make better decisions, sleep better at night, and show up more confidently for your clients, your family, and yourself. That’s the outcome we’re here to deliver.

10+

Years in accounting and finance

52x

Weekly check-ins per year with every client

Xero Certified & continuously trained

Organized modern workspace with laptop

Built for the Australian Market

Hello Books is registered, trained and operating entirely within Australia – so you’re always working with someone who understands how things run here.

AU

Australian-based & registered

100%

Online and remote – from anywhere in Australia

Transparent hourly pricing, no surprise fees

Xero Certified Advisor

Let's Work Together

If you’ve been looking for someone who takes your business as seriously as you do. But without the cold corporate feel, you’re in the right place.